HP Alternative Thinking

I was half of a single creative team for the development, launch and extension of the Alternative Thinking campaign. It was meant to break the status quo and stand out in an extremely bland and technical environment. We developed impactful icons for each of the business divisions. Then unleashed messages that were bold, inspiring and beautiful. HP first wanted some posters that were simple expressions of alternative thinking. We built physical sculptures and shot them. They loved them and let blow them out into an entire campaign that was one big art project. Physical models, letterpress, desk sculptures, films and a host of elegant and powerful online work were all in the mix.

In addition to the entire Alternative Thinking brand voice development, I wrote the entire site and two amazing print campaigns. They were incredible art projects involving physical model building for one print shoot, beautiful letterpress printing for another and 3D modeling for an interactive mobile you could actually spin to navigate the site. So cool.