SPRINT GAMING – TV / INTERACTIVE
With the Sprint “All. Together. Now.” campaign in full swing, we wanted to reach gamers and see just what they could accomplish together with their phones. How about reintroduce an obsessed game developer to social situations—like a party?
With the Sprint “All. Together. Now.” campaign in full swing, we wanted to reach gamers and see just what they could accomplish together with their phones. How about reintroduce an obsessed game developer to social situations—like a party?
IGN TAKEOVER
Not only did we blast the IGN home page to pieces, but we let people have a taste of the new game, challenge their friends and see the running totals in the battle between the Resistance and Security in 2052 in this home page takeover and game we created. Click to see the takeover in action.
Not only did we blast the IGN home page to pieces, but we let people have a taste of the new game, challenge their friends and see the running totals in the battle between the Resistance and Security in 2052 in this home page takeover and game we created. Click to see the takeover in action.
Sprint Cup Slot Car Series
Let’s take a proven and highly engaging Sprint branding experience and build on it across all properties, infuse the best parts of Sprint Cup Mobile into that experience, drive Sprint Cup Mobile downloads and continual use, and give all the fans a reason to keep talking about Sprint Cup Mobile in their social circles. So we created the Sprint Cup Mobile Slot Car Series.
Let’s take a proven and highly engaging Sprint branding experience and build on it across all properties, infuse the best parts of Sprint Cup Mobile into that experience, drive Sprint Cup Mobile downloads and continual use, and give all the fans a reason to keep talking about Sprint Cup Mobile in their social circles. So we created the Sprint Cup Mobile Slot Car Series.
SPRINT PRIME TIME TV
We worked with movie and television studies to weave our products into the storylines and even immerse people deeper into the action. Receiving scripts prior to shooting we looked for ways to avoid typical product placement and provide live second screen experiences. And the fans loved it.
We worked with movie and television studies to weave our products into the storylines and even immerse people deeper into the action. Receiving scripts prior to shooting we looked for ways to avoid typical product placement and provide live second screen experiences. And the fans loved it.
And of course, we were doing broadcast spots.
