A creative problem solver who conceptualizes, designs, writes, and launches end-to-end revenue-driving experiences across different surfaces, allowing people to flow seamlessly from one medium to another
Uses storytelling to deliver on business objectives with a proven background spanning UX and brand strategy definition, UX/UI systems-level design, UX and brand writing, content strategy and development, environmental design, experiential design, and execution across desktop, mobile, tablet, installations, all marketing channels

User interviewing, focus group moderation, persona definition, empathy, affinity, journey mapping, heuristic analysis, site mapping, interaction flow validation, information architecture design, ideation, storyboarding, sketching, wireframing, prototyping, usability testing, style guide design/writing, launching products/experiences

Skilled with Figma, Sketch, XD, Webflow, Adobe Creative Suite, and a No. 2 pencil w/ eraser
Familiar with HTML5, CSS, JavaScript, Bootstrap, Visual Studio Code, and GitHub

Led, conceptualized, and executed UX and brand design and writing for the FWA-awarded site redesign, myAudi mobile experiences, and marketing materials 
Conceptualized, wireframed, designed, and wrote desktop, mobile, and marketing experiences
227% increase in car configurations, 675% increase in myAudi interactions
2,763% increase in financing page visits and directly trackable sales hit an all-time high

Led and executed strategy, UX and brand design, and writing to launch the Salesforce Customer 360º and Trailblazer Journey experiences in the physical and digital worlds
Designed 20+ interactive, film, print, live, and environmental customer story experiences by leveraging product data, demographic info, geo-location, event content, and attendee actions
Connected 170k attendees to the right products and partners, generating all-time high organic leads

Led conceptualization and execution of UX and brand design, writing, social, and online marketing materials for the first-ever, award-winning virtual anime convention, FunimationCon
Researched landscape, category, and user base to define personas, user flows, user journeys, site mapping, wireframing, prototyping, and high fidelity asset delivery across multiple surfaces
Led creative to help drive +63k registered attendees
People spent +331,000 hours on the platform during the event

Led the Apple Watch launch and iPhone release across multiple channels
Defined and conceptualized user experiences, wrote wireframes and messaging for marketing site
Led, conceptualized, and wrote direct marketing and in-store interactive experiences
36MM units sold during the launch window, as cited by CNET

FREELANCE, Experience Design, San Francisco, CA         2021-Present
Experience Designer focused on creating products and services to elevate user engagement
Persona definition and evolution, empathy mapping, affinity diagramming, and journey mapping
Heuristic analysis, site mapping, interaction flow validation, information architecture design
Ideation, storyboarding, sketching, wireframing, prototyping, usability testing, style guide design/writing

CRUNCHYROLL, Director of Creative Services, San Francisco, CA 2020-2021
Led global brand creative teams for omnichannel anime entertainment business: Streaming Service Products (SVOD/AVOD/OTT), Events, Experiential, eCommerce, Gaming, and Partnerships
Defined and implemented company-wide creative career ladder process and documentation
Managed and inspired UX and brand designers, writers, strategists, and project managers
Helped increase paid subs from 3MM to 5MM, increase WoW AVOD +97% and WoW SVOD +125% for critical titles, breaking attributable signup records

FUNIMATION, Group Creative Director via Freeman, San Francisco, CA 2018-2020
Orchestrated user experience, system design, and branding to bring companies and people together
Analyzed and anticipated how people would perceive and respond to cues, promoting better engagement

SALESFORCE, Group Creative Director via GPJ/Jack, San Francisco, CA 2016-2018
Cultivated allyship among cross-functional peers and stakeholders: product managers, project managers, data scientists, product designers, researchers, engineers, CxOs, human resources, finance, corporate communications, eCommerce, private label products, originals, and marketing
Provided clarity and insight to vague requests and delivered on incremental revenue goals

CIRCUSFREAKS, Creative Director, San Francisco, CA 2015-2016
UX and brand design and writing for Google, Facebook, Chevy, Sprint, Visa, HP, MetLife, Braintree, Rdio, World of Warcraft, Target, Xbox, Best Buy, Geek Squad, and more
Pitched, landed, and designed UX and brand experiences for 20+ worldwide corporations

APPLE, Associate Creative Director, Cupertino, CA 2014-2015
A strategic and creative leader able to determine and articulate what makes winning solutions and products
Defined and nurtured an open channel of communication with executive leadership, business units stakeholders, the entertainment licensors, vendor partners, and the creative studio

AUDI, Associate Creative Director via AKQA, San Francisco, CA 2013-2014
Identified, united, and drove the overarching strategic and creative vision for the brand across all media and platforms while inspiring creative teams
Successfully translated business objectives to intelligent solutions that maintained and increased projects

UX/UI Design Boot Camp Certificate: UC Berkeley, CA
Google Foundations of UX Design Certificate: Online
Wearable and Smart Device UX Design Certificate: SCU, CA
Mobile UX Design Certificate: UC San Francisco, CA
Writing, art direction, and design: Creative Circus, Atlanta, GA
Journalism with advertising emphasis: University of MN
Studied Japanese and taught English for one year: Tokyo, JP

•       FWA – Audi USA       •       Cannes Gold Lion – Sprint Integrated
•       Cannes Silver Lion – Sprint Online       •       Silver ANDY – Sprint Online
•       One Show Silver – Sprint Campaign       •       One Show Silver — Sprint Single
•       One Show Bronze – Sprint OHH       •       Silver CLIO – Sprint Integrated
•       D&AD Silver – Sprint Integrated       •       D&AD Silver – Atlanta Hawks
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